Startup Academy 2021 – die neuen Termine im Überblick

[English below] Die neuen Termine der Startup Academy sind online. Die Seminare und Workshops der Startup Academy richten sich an Wissenschaftler*innen und Absolvent*innen der Institute im Potsdam Science Park mit einem Interesse an Unternehmensgründung, sowie Gründer*innen und Teams von Startups, die sich am Forschungsstandort in Potsdam-Golm in der Gründungsphase ihres Unternehmens befinden. In einzelnen Workshops erfahren Sie von Expert*innen aus erster Hand alles Wichtige rund um das Thema Gründung – vom ersten eigenen Business Model, über die Strukturierung von Meetings und gut vorbereitete Pitches bis hin zum Pitch-Training und zur Vorbereitung von Förderanträgen.

Die Veranstaltungen der Startup Academy im Potsdam Science Park finden in englischer Sprache statt und können unabhängig voneinander besucht werden. Teilnehmer*innen erhalten jeweils ein Zertifikat.

*** ENG ***
The seminars and workshops of the Startup Academy are aimed at scientists and graduates of the institutes in the Potsdam Science Park who are interested in founding a company, as well as founders and startup teams who are in the process of founding their company. In weekly workshops, participannts will learn first-hand from experts everything important about founding a company. From pitch training to design thinking, from business model to marketing and PR for start-ups to the preparation of funding applications. The trainings are held in English. Participants receive a certificate.

Mar, 26
My Research Contract Ends Soon, What’s Next? — Advice of an Entrepreneur and Expert Will Help You Along the Way
10.00 a.m. – 14.00 p.m. | online

Explore the possibilities besides research! This workshop will support you in answering the question whether you are the entrepreneur type or not. We will discuss various topics about founding a company, e.g. finding the right idea, team and business models. What does it mean to be an entrepreneur? How do I finance myself and the team? How do I identify the opportunities and the risks? What do I need to take into account? The workshop will include an introduction to fundamental concepts and a discussion about individual topics and participant questions. Moreover, this seminar will provide you with useful tips on who can support you on your journey.

Apr 16, 2021
Innovative Business Model Design — Develop Your Business Idea on One Page
10.00 a.m. – 14.00 p.m. | online

This workshop will introduce both the Business Model Canvas and the Lean Canvas as a foundation for modeling and better understanding the key aspects of your business ideas. Practical tips for researching and validating assumptions will be provided. In addition, the method of metrics-based modeling of business models will be introduced with examples to better understand the mechanism of your business idea. This will help you better assess the opportunities and risks of your business model. In the workshop, your individual questions can also be answered.

Apr 23, 2021
Design Sprints for Scientists — How to Turn a Challenge Into a Solution
10.00 a.m. – 14.00 p.m. | online

This interactive half-day training introduces the Design Sprint, a process that allows teams to turn a challenge into a tested solution prototype in just five days. A Design Sprint generates realistic feedback from potential users early in the innovation process. Based on these insights, teams can sharpen their focus on real user needs and avoid following false tracks. During the training you receive an overview of the typical Design Sprint process and get the chance to apply some of its key methods based on a real challenge.

May 28, 2021
Self-Organisation, Priority Setting & Procrastination — Make the Best Out of Your Time
10.00 a.m. – 14.00 p.m. | online

Many of us are familiar with the problem of focusing on essentials tasks and projects while countless important and urgent tasks need to be done simultaneously. Structuring your day, setting priorities and making decisions can be a challenge. This often leads to procrastination, to a situation where we act last minute, and under great pressure. In this workshop, you will learn about the reasons for such behaviour, how you can outsmart your weaker self and find motivation through techniques and life hacks that really work for you and your personality.

Jun 4, 2021
Leadership & Team Management — Why Your Team Should Be Smarter Than Yourself
10.00 a.m. – 14.00 p.m. | online

What if your team does not feel like one? Help them to improve! There are numerous things that can go wrong when putting together a team – especially in startups, where processes and team relations are still forming. In order to lead your startup company to success, you need to stay on top of things and think ahead. In this workshop you will gain essential knowledge on collaboration and team dynamics and more.

Jun 11, 2021
Startup Academy x BPW: From Research to Market — Transforming Your Research Results Into a Business Idea
10.00 a.m. – 14.00 p.m. | online

You have an interesting business idea or technology, but no idea how attractive the market is? Get to know the methodologies behind estimating the size of the opportunity behind it! This online training will give you practical methods used by professionals to empower you in your own assessment of your technology or business idea. How do I identify potential customers? How do I talk to the industry? How do I present my idea in a way, that an investor can understand it? These and some other questions will be directly addressed by this course with many interactive elements and group work for you to directly put to use all presented content.

Jun 18, 2021
Online Marketing for Startups — Being Visible! How to Reach Your Science & Business Audience
10.00 a.m. – 14.00 p.m. | online

Get the knowledge and practical recommendations on what to focus on in the online marketing world to stay relevant and strive in a demanding, competitive, and digital-first business environment.
You will learn how to: design your digital marketing strategy – what are the most important channels and tactics, set up your online marketing: role of the website – how to set it up for success and make it convert, social media ecosystem – how to attract followers, how to understand data and metrics, build customer journeys and make them strategic, organize and manage your sales funnel, manage the leads and turn them into customers and understand your customers and increase their loyalty. And we will show you useful tools and practical recommendations to start all of the above.

Aug 18, 2021
Startup Pitch — How to Design Effective Online Presentations
10.00 a.m. – 14.00 p.m. | online

This workshop will help you to identify and set up the right business meeting type that support the growth of start-up teams. Having productive team meetings as well as good client meetings is crucial for any entrepreneur. You will discuss common meeting mistakes and how to avoid them in order to lead results oriented meetings that motivate all parties to truly participate in the meeting.

Sept 3, 2021
Founding a GmbH — Legal Aspects of Startups
10.00 a.m. – 14.00 p.m. | online
Founding a company in Germany can be a difficult matter if you are not familiar with the subject. In this seminar, we will highlight first possible steps. Learn how to get a startup up and running. From business creation to competition law and intellectual property: This workshop will provide you with a fundamental knowledge of the German Court System and typical legal proceedings. Get to know essential paragraphs of legal contracts and take a closer look at typical bureaucratic procedures with suppliers, employees or customers.

Sept 17, 2021
Startup Academy x BPW: Writing a Business Plan — A Step by Step Guide on How to Write a Bankable Business Plan
10.00 a.m. – 14.00 p.m. | online

In this workshop you will get to know the structure and expected contents of a bankable business plan. We will explain how to write a such a paper chapter by chapter. That means you have the opportunity to develop your business idea to a concept during this workshop when led through the business plan structure.

Sept 22, 2021
The Change of Meetings — How to Run Productive Meetings in Startup Teams
13.00 p.m. – 17.00 p.m. | online

This workshop will help you to identify and set up the right business meeting type that support the growth of startup teams. Having productive team meetings as well as good client meetings is crucial for any entrepreneur. You will discuss common meeting mistakes and how to avoid them in order to lead results oriented meetings that motivate all parties to truly participate in the meeting.

Sept 24, 2021
Startup Academy: Tax Law for Startups — Get to Know What Really Is Important
10.00 a.m. – 14.00 p.m. | online

This workshop will give you an overview of the German tax system and tax authorities. Besides that, we will take a closer look at relevant tax laws for German companies. We will wrap up this session with some basics of accounting, annual balancing as well as income tax, VAT and other taxes.

Oct 1, 2021
Funding Opportunities and Investments — Meet Representatives to Funding Programs and Investors
10.00 a.m. – 14.00 p.m. | online

The financing of a startup is one of the main challenges for a founder of a new business. Your private capital has run out and your friends and family will not further support your business plans? This workshop gives an overview about the opportunities between public funding and venture capital.

Nov 5
Startup Academy x Allianz: Insurances for Startups — Better Save Than Sorry
10.00 a.m. – 14.00 p.m. | online

The Allianz Startup Guides Max & Thomas will give you an insight in the basic insurances for your startup and yourself as a Founder. On top of that you will learn about safety development and employer branding with insurances. We answer any question you have about your specific risks.

Dec 3, 2021
Project Management — Why Project Management Is Not All About Tools and Methods but Also a People Business
10.00 a.m. – 14.00 p.m. | online

In this workshop, you will learn the basics of project management and get an overview of the most important tools and methods. Moreover, you will understand why project management is not all about tools and methods but also a people business, which requires specific skills to be successful.

Feel free to access further events of the Potsdam Science Park via our events page.